Pinnacle Charitable Foundation partners with R U OK?

The Pinnacle Charitable Foundation, the charity partner of Pinnacle Investment Management Group Ltd (ASX:PNI), has joined forces with R U OK? to support the nationwide ‘Are They Triple OK?’ campaign.


‘Are They Triple OK?’ is an initiative developed by R U OK? in response to the recent Beyond Blue nationwide Answering the call study1 which found police and emergency service personnel report suicidal thoughts more than twice as often as adults in the general population.

‘Are they Triple OK?’ will encourage early intervention by providing police and emergency service workers with the skills and tools to begin an R U OK? conversation.



Managing Director of Pinnacle Investment Management, Ian Macoun, said the Pinnacle Charitable Foundation is proud be the campaign’s funding partner.

“Unfortunately, there remains a stigma around mental health in society and we believe the R U OK? approach of starting a meaningful conversation is a powerful, yet simple way to break down barriers,” said Mr Macoun.

“Our police officers and emergency service workers are there for us all at times of crisis, so I believe it is vital we do what we can to ensure they too get the support they need.

“I commend R U OK? for this vital initiative and thank all Pinnacle affiliates, clients, shareholders and staff who make these partnerships possible through their continued support of the Pinnacle Charitable Foundation.”

R U OK? CEO Katherine Newton says improving mental health literacy is one of the core pillars of the R U OK? model.

“’Are they Triple OK?’ will empower personnel and their families by educating them about existing support services, so they can refer colleagues and loved ones with confidence,” said Newton.

“We want people to understand that you don’t need to be an expert, just a good friend and a great listener.”

Resources are now available on the R U OK? website at and will be regularly refreshed to address feedback and promote long term behavioural change.

For support at any time of day or night, call Beyond Blue 1300 22 4636.

Further enquiries:
Jarrad Brevi
Pinnacle Investment Management

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